Nike has launched a fresh marketing strategy that refers to Victor Wembanyama as “The Extraterrestrial”. Although he hasn’t played in any preseason NBA matches yet, the San Antonio Spurs’ rookie center, who stands at 7’5″, has already started making his mark in the world of sneakers.
Nike launched a fresh marketing campaign for Wembanyama on a Sunday afternoon. They took to Instagram and other social media platforms to introduce Wembanyama as “The Extraterrestrial.”
During a time where many nicknames are unremarkable, Wembanyama’s latest alias is undoubtedly impressive. Additionally, Nike’s promotion of the generational superstar through their Tech Fleece campaign is equally impressive. On Instagram, Nike asked its followers, “Who would have thought that extraterrestrials wore techxedos [sic]? The Extraterrestrial has arrived in #NikeTech.”
Most American athletes are not yet donning Nike’s tech gear, as it is still too early. But for those who want to get a head start on their winter wardrobe, they can browse Nike’s website for the latest collection of tech gear.
At the moment, there isn’t a unique sneaker line for Wembanyama. However, it’s highly likely that one is in development for the rising star. On the court, he’s been sporting a custom-made pair of Nike Zoom G.T. Run basketball shoes with an impressive size of 20.5. As for casual wear, Wembanyama has expressed his admiration for one of Drake’s sneakers.