Taylor Swift revealed that her iconic Eras Tour concert will be transformed into a 2-hour and 45-minute film and shown at AMC theaters all over the US on October 13th. The news came out on Thursday, and within 24 hours of its announcement, the movie has already broken the single-day ticket sale record at AMC theaters. The Taylor Swift | The Eras Tour film garnered an impressive $26 million in presale tickets, beating the previous record set by the Marvel movie Spider-Man: No Way Home, which earned only $16.9 million in single-day sales.
It was already expected that Swift’s concert film would be a massive hit, considering the success of her Eras Tour. The tour is predicted to earn a whopping $1 billion in sales, making it the highest-grossing tour ever. Fans who were unable to grab tickets for the highly-anticipated event would undoubtedly rush to cinemas to catch the movie and not miss out on the action.
The movie’s surpassing of a Marvel milestone, which it achieved effortlessly, showcases the enormous impact and fame that Swift has gained over the last few years.
The superhero film industry has amassed a net worth of approximately $53 billion in the year 2022. Its triumph has been achieved by utilizing an extensive collection of characters and popular narratives derived from comics.
On the contrary, Taylor Swift Industries is based solely on the popularity of Taylor Swift’s character arc and narrative. The success of the Eras movie, which has sold more tickets than Marvel movies, proves that theatrical release can enhance the value of later streaming options. IMAX CEO Richard Gelfond believes that there won’t be many films like this because there’s only one Taylor Swift. Justin Bieber’s Never Say Never currently holds the record for highest-grossing concert film, but Swift’s film managed to make almost the same amount in one day through presale alone. Variety predicts that the Eras movie will earn over $100 million in its opening weekend, and AMC Theatres plans to run it at least four times per day throughout its theatrical run, which is yet to be determined.
According to Forbes, Spider-Man: No Way Home generated $1.9 billion in revenue worldwide following its release in 2021. However, with the new record set by AMC, Spider-Man may need to keep an eye out for any competition.
